Online Videos
DecoArt Product Education Videos
Task: Create videos so online users can easily understand how to use DecoArt paints. Videos need to stay close to three minuites and under.
Solution: I did away with the "video host" in favor of close hand shots. This enabled me to focus on the products rather than the person presenting them. I edited scripts down to the bare necessities for the sake of time, and directed the voice "actors" to speak quickly while annunciating the instructions.
Result: I created 19 videos in English, 17 in Spanish, and 11 in Japanese. The videos became tools for sales presentations and stores found them to be helpful as well. I even convinced the I.T. to post them on, the one video he posted is currently averaging over 1,000 views per month.


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