Graphic Design, Catalog Design
FMI Product Catalog, 144 page scrapbooking catalog
Task: Create a fun, organized catalog. 4 color 144 pages
Solution: Organize the pages using master pages. Use logos and colors as defined by the new product branding. Each catalog section has its own color, and logo. Sections are divided by a glamour spread and each section spread contains a table of contents to ease the search process. Catalog pages follows strict grids for simple organization. All product information is contained in outlined boxes at the outer edges of the page. Glamour displays are also located at the outer edges to distinguish them from the products. Assortments were photographed on a deep blue background to contrast the orange tabs and details in this section.