Graphic Design, Magazine Layout
Pitman Creek, two-color (cover) one-color (inside),
monthly circular
Task: Create a monthly circular to sell products, highlighting the sponsor/manufaturers and the products needing extra attention.
Solution: Utilize the full print area, make certain all paid-for ads are properly set in, fill out with additional products (chosen by the Sales Director). Place all manufacturers logos to the outside edge of the page to increase visibility. Use style sheets to limit the fonts and paragraph styles, focusing readers on the products rather than vast amounts of text.
Result: Since the first circular in January 2008 Pitman Creek's sales have increased or remained steady inspite of instability throughout the industry.